Print The Proof Sheet
We will post you a printed one.
Everybody in AI marketing sends a PDF. We are a print studio, so we made a card and we will put it in the post. On one side, the five questions to ask before you sign for anything — with ruled lines, because it is meant to be filled in during the meeting. On the other, the arithmetic on a faster reply, worked out.
What it is
A form, not a brochure.
A brochure gets read once and binned. This has a job: you take it into the meeting where somebody is selling you AI, and you ask the five questions with a pen in your hand. That is why there are lines to write on.
- Side one. The five questions, each with a line of plain English underneath explaining what a good answer sounds like, and room to write theirs down.
- Side two. The arithmetic on a faster reply, done out with a builder’s numbers — and the sentence that says we will not claim a percentage we did not measure in your business.
- No sequence, no drip. We post the card. If you want the weekly Ledger you can ask for it separately, and if you never hear from us again that is a perfectly good outcome for a card that did its job.
Where shall we post it?
A business address, please — that is who we print these for. One card, posted within a week.
Your address is used to post you this card and nothing else. We do not sell it, share it, or add you to a list you did not ask for. Privacy.
Why post it at all
Because anyone can send a PDF.
A PDF goes into a downloads folder and is never opened again. A printed card sits on a desk, and in the year everything arrived generated and instant, an object somebody chose to have printed and put in an envelope says something a file cannot. That is not sentimentality — it is the same argument we make to clients about direct mail, and it would be strange to make it and not mean it.
It is also the piece of a sequence a spam filter cannot touch, which is the other half of why we keep a printer on speed dial. That is the print work, and it has not stopped being useful just because the machines got clever.
Rather not wait for the post?
The same five questions, scored on yourself, take two minutes and land instantly.