Services

Three ways to start, and everything behind them.

Systems work begins with a Growth Assessment, and most of it continues into Reactivation or the Engine. Builders start with a twenty-minute consultation instead. The crafts underneath, email, print, social, brand and web, are available on their own, from a brief and a quote.

Start here

The three offers.

Two weeks · fixed price

Growth Assessment.

A marketing and sales audit, an AI opportunity map, three prioritized moves with what each returns, and a 90-day plan. Fixed price, quoted on the call, credited toward any build.

How the assessment works Sixty days · flagship

Customer Reactivation.

Your past customers organized and segmented, reached by email, text and a postcard in your voice, follow-up automated, and every appointment and dollar tracked.

Bring them back Ongoing · a few clients at a time

The Etch Engine.

Leads answered in minutes, campaigns drafted from your real data, posts scheduled, the blog published, and a report every Monday. A person approves every send.

Inside the Engine

The crafts

What’s inside every system.

Twelve years of doing the work by hand is why the systems work. Each craft is still available on its own, as a retainer or a project.

Email.

Newsletters, campaigns and automations people actually open. Written, designed, sent and reported, on the platform your list already lives on.

Email marketing

Print.

Direct mail, brochures, signage, menus, cards and packaging. Designed for the press, proofed on paper, printed through people we trust.

Print and direct mail

Social.

Calendars, posts, short video and paid boosts on Facebook, Instagram and YouTube, run for you and reported monthly.

Social media

Brand & Web.

Logos, brand systems, mission and voice, and websites built to last from the first question to launch day.

Brand and web design

Follow-up.

A text back to every lead within minutes, appointment reminders, review requests and referral asks. Narrow on purpose, and handed to a person the moment it stops being routine.

Follow-up automation

Not sure where to start?

Most people are not. Tell us what is not working and we will come back with a one-page plan and a number before any work begins.

Request the call

Also on the menu

The rest of the desk.

  • Media buyingLocal print, radio, digital and outdoor, bought at the right rate.
  • Paid social and searchBoosts and campaigns with a budget you set and a report you can read.
  • Customer surveysAsk the people who already buy from you, then act on it.
  • Event marketingOpenings, launches, sponsorships and the pieces that go with them.
  • Video and photoShort video for social, product and property photography, cut and graded.
  • CopywritingWebsites, ads, scripts, bios and the words on the truck.
  • Landing pagesOne page, one job, measured. Built to sit under a mailer or an ad.
  • ReportingOne monthly page across every channel, in plain English.

How we charge.

Four ways, and every engagement starts with a one-page plan and a number before any work begins.

  • Growth Assessment. Fixed price, quoted on the call. Credited in full toward a Reactivation or Engine build started within 90 days.
  • Customer Reactivation. Fixed price for the sixty days. Print and postage passed through at cost with the quotes attached.
  • The Etch Engine. A build fee for the first three months, then a monthly fee for running it, quoted after the assessment.
  • The crafts. Retainers for work that repeats, such as email and social. Projects for work with an end, such as a brand, a website or a mailer. Half at the start, half at delivery.

You will never wonder what the printer charged.