Every channel, location and dollar on one page.

What is a marketing dashboard?

A marketing dashboard puts the numbers from every platform you pay for on one screen: what each channel cost, how many calls, forms and bookings it brought in, and, where your sales system allows, what those customers spent. Instead of logging in to Google, Facebook, your email platform and your booking system one at a time, you open one page.

Ours adds two things most dashboards don't. It reads the platforms against each other, so a channel that has stopped working, or a sale counted twice, shows up in days. And it has an AI assistant inside that has read your numbers, so you can ask a question in plain English and get the answer with the figures behind it.

What it shows.

• Spend and results for every channel, by month and by location
• Every lead: calls, forms, bookings and texts, with the ad that sent it
• Cost per lead and per booked job, against the target you set
• Reviews by location, and the day requests stop going out
• Website visits by source, including AI assistants like ChatGPT
• Email and social results next to the paid ads
• Alerts when a number moves the wrong way
• A one-page monthly report, ready to print or forward

What the AI inside does.

The assistant has read every number on the dashboard. It saves you the digging, and it never acts on its own.

• Answers questions like “Which location got the most Facebook leads last month?” with the figures it used
• Writes up the week every Monday morning
• Flags what changed and what looks wrong
• Drafts campaigns and posts from your own data, for your approval
• Sends nothing without a person’s yes

Rooms, chosen for your business.

Every Engine is built from the rooms a business needs. Marketing is where most start, because that is where money is easiest to trace.

• Spend and results. Every channel against what it brought back, by location
• Leads. Every call, form, booking and text, with its source
• Marketing desk. Campaigns drafted from your data, a proof step, posts and email on schedule
• Follow-up. A text back in minutes, reminders, review and referral asks
• Reviews. Ratings and requests by location
• AI visibility. Whether assistants name you, and the customers they send
• Crews and schedule. Subcontractors scheduled by text, in English and Spanish
• Money and books. QuickBooks, cash and the few numbers that run the company

What it connects to.

If a system has a way in, an API, an export or a daily file, the Engine can usually read it. If it can’t, we will say so plainly.

• Ads and analytics: Google Ads, Google Analytics, Search Console, Meta, ChatGPT ads
• Customers and reviews: Birdeye, your CRM, your booking system
• Email and social: MailerLite, Klaviyo, Facebook, Instagram, YouTube
• Text and voice: Twilio
• Records and money: QuickBooks, Airtable, Google Workspace, your shop or sales system
• Writing and analysis: Claude by Anthropic, behind our own code

How it runs.

• Month 1 · BuildWe connect your platforms and build the dashboard on your own subdomain.
• Month 2 · ShadowIt runs beside your current reports while you check its numbers.
• Month 3 · LiveReports and approvals move to the dashboard. Your team is trained.
• OngoingA monthly review, and new rooms as you need them.

What a dashboard costs.

A dashboard and the monthly one-page report come with the Growth plan at $1,500 a month. The full Etch Engine, with the AI assistant and the rooms your business needs, is part of Pro at $2,500. For several locations or a stack of systems, the Engine is quoted as a build fee and a monthly fee after a free checkup.

Who it’s for.

Multi-location businessesHome servicesAuto serviceHome buildersRetail chainsFranchises

A good fit if:

• You spend real money on marketing across several vendors and can’t see what each brings back
• Your numbers live in five logins, across more than one location
• You want the routine work to happen without you every week
• You want your own system on your own domain, not a seat on someone else’s platform

From our work.

Two Engines run today. Southaven Homes’ has run since summer 2026 and runs the whole company: marketing, social, the blog, subcontractor scheduling by text, the plans, the books and the market. A sixteen-location auto service client’s has run since September 2026 and reads every shop’s marketing every day, TV, mail, Google, Facebook, email, texts and ChatGPT ads, against the calls, forms and bookings they bring in. In its first weeks it caught a review feed that had quietly stopped and a platform counting the same sale several times. Nothing was hidden; it sat in five logins, and reading them against each other was nobody’s job. Building homes? There is an Engine made for builders.

Questions we get.

We build marketing dashboards for businesses in Nashville, Brentwood, Franklin, Murfreesboro, Hendersonville, Gallatin, Mt. Juliet, Lebanon, Spring Hill, Columbia, Nolensville, Smyrna, Clarksville, and across Middle Tennessee. Digital marketing in Nashville.