The studio
A full digital studio, led by its owners.
Etch is a digital marketing and AI studio in Brentwood, Tennessee, owned by Jessica and Ryan Decker. Ads, websites, email, social, brand, print and AI all happen under one roof, and the owners are on every account.
The craft first. Then the machine that keeps it running.
One studio. Every discipline.
Etch started in 2014 as Jessica’s studio: email, social and brand work for businesses that needed a marketing department and could not hire one. Brakes, pools, gyms, farms, real estate, retail. The writing, the design, the sending and the reporting were the work, and they still are.
Ryan came in from the building side. He runs Southaven Homes, a spec builder in Middle Tennessee, and built the systems that run it: the dashboards, the schedules, the reports. In 2026 those two things met. The marketing desk built for Southaven became the first Etch Engine, and AI became part of everything the studio makes.
Today Etch covers paid ads, websites, content, email, AI and brand under one roof, so your ads, your site and your follow-up are planned together instead of by three vendors who never talk.
Under one roof
What the studio does.
- Paid media.Google, Facebook, Instagram and ChatGPT ads, built, tested and reported.
- Web & development.Fast websites, landing pages, booking and tracking.
- Content & social.Posts, short video and the calendar that keeps them coming.
- Email & CRM.Campaigns, automations and lists kept clean.
- AI & data.Audits, workflows, assistants and the dashboards that tie it together.
- Brand & design.Names, logos, voice and everything they go on, print included.
What we believe
Five things about brands.
Jessica wrote these down for clients years ago. They have not changed, because they keep turning out to be true.
Know exactly who you are talking to.
A fifteen-year-old boy and a fifteen-year-old girl do not hear the same message. Find your audience before you spend a dollar. Sometimes that means two campaigns, not one.
Brand for the company you will be in ten years.
Do not brand for today. Write the mission, the vision and the position, and make decisions against them, especially the hard ones.
Find your voice and keep it.
A consistent voice lets your people carry the brand when you are not in the room. If the documents do not match each other, the service will not either.
Do not cheapen it.
Be what you are: the best low-cost provider, or the best high-end one. The minute you drift toward the other, your customers call you on it.
Listen to your customers.
If nobody is buying, change what you are doing. It is fine to be wrong. It is expensive to be stubborn.
And one from the engine room.
Nothing sends without a human yes. Automation should take the remembering off your plate, never the deciding. All six rules, written down.
How we work
What working with us is like.
Come meet the studio.
A twenty-minute call is enough to know whether we are a fit. Most of the time we can tell you on the call.