Start here/Growth Assessment
Two weeks · fixed price
Two weeks to a plan you can act on.
The Growth Assessment is how every Etch engagement begins. We look at how you get customers today, where the leaks are, and where AI actually helps. You get a one-page plan with numbers on it. Fixed price, quoted on the call, and credited toward any build.
What you get.
- A marketing and sales process audit: how leads arrive, who answers, what happens next
- A brand and message check against the five questions we ask every company
- A technology and data review: your list, your CRM, your platforms, what talks to what
- An AI opportunity map: where it helps, where it does not, and what each piece costs
- Three prioritized moves, each with an estimate of what it returns
- A 90-day plan you can run with us or without us
- A one-page summary you can hand to a partner or a lender
How it runs.
- Week 1 · ListenA ninety-minute session with both of us. Then we go quiet and dig.
- Week 1 · ReviewWe read the numbers, the list, the site and the last year of sends.
- Week 2 · MapThe opportunity map and the three moves, priced.
- Week 2 · DeliverA one-hour readout. You keep everything.
Who does what.
What it costs.
Fixed price, quoted on the call.Credited in full toward a Reactivation or Engine build started within 90 days.
A good fit if.
- You have been in business a few years and growth has gone flat
- Leads come in, but nobody is sure what happens to them after that
- You have tried an AI tool or two and nothing stuck
Questions we get.
Do we have to do the build with you?
No. The plan is yours. Most clients do, because the plan is written for the stack we already run.
How much of our time does it take?
About three hours across two weeks: the session, a few questions by email, and the readout.
What do you need from us?
Access to your email platform and website analytics, a customer list export, and an honest hour about what has and has not worked.
Is this an AI sales pitch?
No. If the honest answer is a cleaner list and a postcard, that is what the plan says.
Ready when you are.
Two sentences about what needs to change is plenty. We will come back with questions.