The crafts/Social

Feeds that stay fed.

Content calendars, posts, short video and paid boosts on Facebook, Instagram and YouTube, run for you and reported monthly.

What’s included.

  • A monthly calendar you approve in one sitting
  • Posts, stories and carousels designed in your brand
  • Short video cut from your footage or ours
  • Paid boosts and ad campaigns with a budget you set
  • Replies and messages monitored, with the important ones handed to you
  • A monthly report: reach, follows, engagement, leads
  • Compliance screens for regulated industries, such as Fair Housing for real estate

How it runs.

Consistency beats virality for almost every local business. The calendar is the product; the posts are what it makes.

  • CalendarOne monthly plan, approved in one sitting.
  • ComposeEach post previewed the way it will look on each platform.
  • ScheduleQueued and sent on your calendar, in your time zone.
  • ReportReach, follows, engagement and leads, once a month, in plain English.

A good fit if.

  • Your page has been quiet for a month
  • You have photos and finished work that nobody is seeing
  • You need consistency more than you need a viral hit

From the plate.

Southaven's social composer writes three angles per post, previews it for Facebook, Instagram and YouTube, runs a Fair Housing check and schedules it. Listed homes with no post in two weeks get flagged automatically, so nothing goes quiet.

Questions we get.

Which platforms?

Facebook, Instagram and YouTube first. LinkedIn for business-to-business. We will tell you when a platform is not worth your money.

Do we have to be in the videos?

It helps. If not, we work from product, property and behind-the-scenes footage, and we can shoot it.

Who answers comments?

We monitor and reply to the routine ones. Anything about price, a complaint or a sale goes to you the same day.

How much should we spend on ads?

Boosts start at a few dollars a day. We recommend a number after the first month of organic results.

Ready when you are.

Two sentences about what needs to change is plenty. We will come back with questions.