Services/Facebook & Instagram ads
Facebook and Instagram ads that turn into booked jobs.
Most local businesses don't need more likes. They need people within twenty minutes of the shop to raise their hand, and someone to answer them fast. We make the ads, run them to the right neighborhoods, send every lead to you, text it back within minutes, and report the cost per lead and per booked job.
- Plans from
- $450 a month
- Creative
- Made in-house, every week
- Every lead
- Texted back in minutes
Do Facebook and Instagram ads work for local businesses?
They do when they are built to start a conversation, not to collect likes. A local business does best with lead ads that let someone raise their hand without leaving the app, creative that shows real work and real people, audiences drawn tightly around the area you serve, and a fast reply when the lead comes in.
That last part decides most of the result. A lead answered within minutes is far more likely to book than one that waits until tomorrow, so every lead we bring in gets an instant text with your booking link and lands with you at the same moment.
What’s included.
- Lead ads with instant forms, so people can raise their hand without leaving Facebook or Instagram
- Creative made in-house: designed images, short videos and copy in your voice
- Audiences drawn around your locations, plus lookalikes of your best customers
- Retargeting for people who visited your website and didn't book
- Every lead sent to you, and to your CRM or booking system, within minutes
- An instant text back with your booking link, any hour
- New creative every week, with AI drafting the variations and a person choosing what runs
- One page every month: spend, leads, cost per lead and booked jobs where we can track them
Creative that stops the scroll.
On Facebook and Instagram the ad itself does most of the targeting now, so creative is where the work goes. We make it, test it and replace it before it wears out.
- Short vertical video from your phone footage or ours
- Designed images with one clear offer
- Before-and-after and behind-the-scenes posts
- Copy in your voice, tested in several versions
- Reviews turned into ads
- Seasonal offers timed to your busy months
How it runs.
- First two weeks · BuildPixel, lead forms, audiences and the first round of ads.
- Then · LaunchAds go live to the neighborhoods you serve, paid straight to Meta.
- Every week · RefreshNew creative in, tired ads out, money moved to what books.
- Every month · ReportLeads, cost per lead and what we are changing next.
What Facebook and Instagram ads cost.
Management is your plan price, from $450 a month on Starter. Ad spend goes straight to Meta. Between $15 and $50 a day per location is a common start for a local business, and we set the number from your area and what a new customer is worth to you.
What to expect.
- Weeks 1–2Pixel and lead forms set up, audiences drawn, the first ads made for your approval.
- Week 3Ads live. Leads arrive in your inbox and get a text back in minutes.
- Month 2Tired creative replaced, winners given more budget, cost per lead coming down.
- Month 3 onRetargeting and lookalikes doing their share, new creative every week.
Who it’s for.
Home servicesAuto repairMed spas and salonsGyms and fitnessRestaurantsRetail and boutiquesBuilders and real estate
A good fit if:
- You serve a defined area and want more local customers
- You've boosted posts and can't say what it brought in
- Leads come in and sit until someone gets to them
- You have a list of past customers we can find more people like
From our work.
For a sixteen-location auto service client, we run lead ads in three markets. Every lead lands in their customer system at the right shop within minutes and gets a text with a booking link, and their dashboard shows spend and leads by city, updated every hour. For Southaven Homes, a lead from any ad or form gets a text back in about ninety seconds.
Questions we get.
How much should we spend on Facebook ads?
Between $15 and $50 a day per location is a common start for a local business, paid directly to Meta. We set a number from your area and what a new customer is worth to you.
Do you make the ads?
Yes. Images, short videos and copy are included. Photos of your team and your work almost always beat stock.
Facebook or Instagram?
Both run from the same campaign, and the results decide where the money goes.
What happens when someone fills out a form?
You get it within minutes, it goes into your CRM or booking system, and the person gets a text back with your booking link.
How fast should we answer a lead?
Within minutes. Leads go cold quickly, which is why every lead we bring in gets an automatic text the moment it arrives, any hour.
Can you run ads for several locations?
Yes. Each location runs to its own neighborhoods with its own budget, and leads are reported by location.
Do we need a website to run Facebook ads?
Not for lead ads, which collect details inside Facebook and Instagram. A website helps with retargeting and trust, and we can build one for $500, live in 48 hours.
Do you post on our page too?
Organic posting is our social media service, included in Growth and Pro.
We run Facebook and Instagram ads for businesses in Nashville, Brentwood, Franklin, Murfreesboro, Hendersonville, Gallatin, Mt. Juliet, Lebanon, Spring Hill, Columbia, Nolensville, Smyrna, Clarksville, and across Middle Tennessee. Digital marketing in Nashville.
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