etch. AI business audits · Brentwood, TN Book a 20-min call
The AI Business Audit · by Etch

Find the hours AI can give back.
Measured, not guessed.

Everyone is selling AI. We measure where it would actually pay in your business: where your team’s hours go, how fast customers get answered, what AI tools say about you. Then you get a ranked plan with the arithmetic shown, and we guarantee what we find.

$500 To start. Guaranteed.The Quick Scan in five days. Deeper audits from $2,500.
Sample report, page one: 24 hours a week your team can have back, worth $47,000 a year, median first reply 3 hours 41 minutes, and the three biggest moves
Page one of a sample report, for a made-up home-services company
Measured, not guessed Payback shown Guaranteed 5 to 10 business days
In about a minute

What is an AI business audit?

Where your team’s hours go, how fast you answer, what AI says about you, and how every opportunity gets ranked by payback. With sound.

Free · about three minutes

How many hours could AI give your team back?

Ten plain questions about how work gets done. Your estimate shows right here, no email needed.

What kind of business?
How many people work in it, you included?
1When you miss a call, does the caller get a text back within a minute?
2Do new web or Facebook leads hear back within five minutes, even after hours?
3Does anyone retype notes, photos or measurements into estimates, invoices or records?
4Is booking done by phone or text back-and-forth?
5Do you answer the same customer questions every week?
6Does someone chase unpaid invoices or missed payments by hand?
7Are review requests sent by hand, or not at all?
8Does someone build a weekly report from more than one system?
9Do new hires learn mostly by asking someone, with little written down?
10Does your team use ChatGPT or similar tools without a written policy?
What makes it different

Most AI audits are a call and a template. Ours start with your numbers.

An opinion about AI is cheap. A number from your own business is not. Every audit starts by measuring four things, so the plan is about your business and not anyone’s.

Where the hours go

The people who do the work log their repeat jobs for three days on a one-tap phone form. The hours come from the log, not a guess in a meeting.

How fast you answer

A secret shop, agreed with you: six contacts by form, call, text, Facebook and Google, each timed to the first reply. Most owners are surprised.

What AI says about you

Our 13-point check of your website, and what ChatGPT and Google’s AI say when someone asks for your trade in your town.

What your systems already know

Read-only, with your say-so: your books’ aging, your phone logs, your reviews, your ads. The facts are usually already there.

See what you get

A plan you can act on Monday.

Four pages from a sample report for a made-up company. Every figure is worked out in the open, the way yours will be.

Sample report page 1: 24 hours a week your team can have back
The one pageHours, dollars, first reply, the three biggest moves and one free thing to do this week.
Sample report page: where the hours go, the secret shop and how AI sees the business
Measured, not guessedThree days of time logs, a timed secret shop and what AI says about them.
Sample report page: every opportunity ranked by payback, and what not to use AI for
Ranked by paybackEvery row's sum shown, and what we would not use AI for yet.
Sample report page: the first 90 days and how we will know it worked
The first 90 daysWho owns each step, and the numbers we measure again.
Three sizes, one method

Every audit measures. Every audit is guaranteed.

The sizes differ in how much of the business we cover, never in whether we measure it. Each one counts toward the next.

The way in

AI Quick Scan

$5005 business days

One area of the business, usually how leads and customers get answered, measured and ranked.

  • The six-contact secret shop
  • AI visibility: your website and what ChatGPT says
  • A 45-minute owner interview
  • Your top three moves, with payback shown
  • A staff AI policy, ready to sign
  • A 5-page report and a 30-minute walkthrough
  • Secret shop re-run at day 30
Guarantee: 2 hours a week found, or no fee.

The full $500 counts toward either audit within 30 days.

Start my Quick Scan

AI Focus Audit

$2,5007 business days

Up to three areas you choose, measured with your team’s own time logs.

  • Everything in the Quick Scan
  • The owner and two of your people interviewed
  • A three-day time log, so the hours are measured
  • One system read directly: books, phones or job software
  • Every opportunity in scope, ranked by payback
  • The “not yet” list and a data map
  • One quick win switched on before the report
  • An 8-page report and a 45-minute walkthrough
  • Time log and secret shop re-run at day 60
Guarantee: 5 hours a week found, or no fee.

The full $2,500 counts toward the full audit within 30 days, or a build within 60.

Book a 20-min call
Founding price $4,500 for the first ten

Full AI Business Audit

$6,00010 business days

Every area, from the first call to the paid invoice, with your team and your numbers.

  • Everything in the Focus Audit, across all eight areas
  • The owner and three to five people, in person nearby
  • Books, phones, reviews and ads read directly
  • The secret shop at every location
  • Tools and spend: overlaps and what to cancel
  • A 14-page report, a payback sheet and a fixed build quote
  • A 30-minute session with your team on the policy and first win
  • Day-30 check-in and a full re-measure at day 90
Guarantee: 10 hours a week found, or no fee.

The full fee counts toward a build signed within 60 days. Multi-location: +$400 a location.

Book a 20-min call
The guarantee

We find the hours, or you don’t pay.

If the audit doesn’t find at least the hours a week your tier promises, measured in your business, the fee comes back. It is a promise about what we find, not about results nobody can control, and we only take an audit when we expect to clear it. Then we measure again later to check the hours actually came back.

How the guarantee works, in full: what counts as an hour found, and how a refund is paid.

How it works

From a 20-minute call to hours back.

  1. Step 1

    A 20-minute call

    We check it’s a fit and pick the right size. No pitch deck.

    Free
  2. Step 2

    We measure

    Interviews, three days of time logs, the secret shop and what AI says about you.

    Days 1 to 4
  3. Step 3

    We rank

    Every opportunity priced and ranked by payback, with what not to use AI for.

    Days 5 to 8
  4. Step 4

    You get the plan

    The report, a walkthrough, a staff AI policy, and one quick win already switched on.

    Day 10
  5. Step 5

    We measure again

    Later, the same measures again, so you can see the hours came back.

    Day 30 to 90
Your data

Private by default.

Privacy and accuracy worry owners more than cost, and they should. Here is how we work.

  • Read-only, never passwords. Where a number matters we ask for read-only access, like an accountant would.
  • Nothing about your customers goes into a free AI chat tool. Not by us, and the staff policy we leave you says the same for your team.
  • A data map in every report. Each recommendation says exactly what it would touch.
  • A person approves. We recommend AI that drafts and people who decide, for prices, complaints and hiring especially.
  • A “not yet” list. Where AI shouldn’t be used in your business yet, said plainly.
Straight answers

Questions, answered.

What is an AI business audit?

A look at how work actually gets done in your business, made to find the jobs AI can take on well today. We measure where your team's hours go, how fast customers get answered and what AI tools say about you, then rank every opportunity by how fast it pays back. You keep the plan whether or not you build it with us.

How is yours different from the free ones?

Free audits and most cheap ones start from a questionnaire and end in a list of tools. Ours start from numbers measured in your business: three days of time logs, a timed secret shop and data read from your own systems. Every recommendation shows its arithmetic, and we measure again later to check the hours came back.

What does the guarantee mean?

If the audit doesn't find at least the hours a week of work AI can take on that your tier promises (2, 5 or 10), you get the fee back. It is a promise about what we find and measure, not about results we can't control, and we only take on audits where we expect to clear it. That is what the 20-minute call is for. The full terms are on our terms page.

Which one is right for us?

Most owners with a team of five to fifteen start with the Focus Audit. If you want to try us first, the $500 Quick Scan looks at how your leads and customers get answered and counts toward either audit. Businesses with several locations or more than fifteen people usually need the full audit.

How much of our time does it take?

For the full audit, about three hours of the owner's time all in, and about 35 minutes from each person we interview, plus five minutes a day for three days on the time log. The Quick Scan needs one 45-minute call.

What do you need access to?

Mostly conversations and screen-shares. Where a number matters we ask for read-only access, like an accountant would, and never for passwords. Nothing about your customers goes into a free AI chat tool, and the report includes a map of what each recommendation would touch.

Will you sell us software?

We don't mark up anyone else's software, and we often recommend turning on things you already pay for. If a tool is worth buying, you buy it directly and own the account.

Do we have to build it with you?

No. The plan is yours, written so you, your team or another builder can follow it. If you build with us, the fee is credited and the quote is fixed before any work starts.

Do you work outside Nashville?

Yes, by video anywhere in the US. Within about 40 miles of Brentwood we do the owner interview in person.

Is this the same as your free website AI check?

No. The free check reads your website the way AI tools do. The audit looks at the whole business. Every audit includes the website check.

Etch · Brentwood, Tennessee · since 2014

Find out where your hours go. Then get them back.

From $500 · measured · guaranteed

Rather talk it through first?

Ryan or Jessica answers, usually within the hour on weekdays.

From $500Measured. Guaranteed.
Book a call