Services/Print & direct mail
Print you can measure.
A postcard still reaches every door on a street, and a good sign still stops traffic. We design and manage print the way we run digital: every mailer carries a QR code, a tracked phone number or a landing page, so you can see what it brought in next to your ads.
- Pricing
- Quoted per job
- Design in
- 1 to 2 weeks
- Tracked with
- QR codes, call tracking, landing pages
Does direct mail still work for local businesses?
It can, especially for businesses that win in a radius: home services, auto repair, dentists, restaurants. A postcard reaches households that don't follow you online, and it sits on the counter for days.
The trouble has always been knowing what it did. We fix that by giving every piece its own way to respond, so scans, calls and bookings are counted on your dashboard like any other channel.
What’s included.
- Postcards and Every Door Direct Mail when a neighborhood is the target
- Mailing lists, postage and the drop at the post office
- Door hangers, flyers and inserts
- Signage, banners, vehicle graphics and menus
- Business cards and brochures that match your brand
- A QR code, tracked number or landing page on every piece
- Printer quotes, file prep and a printed proof before anything runs
- Results on your dashboard, next to your digital channels
How it runs.
- BriefWhat it is, who gets it, and what they should do next.
- Design & proofA PDF proof first, then a printed proof for anything going to mail.
- PrintWe manage the printer, the paper and the press check.
- Deliver & countTo your door or the post office, then every scan and call counted.
What print costs.
Print is quoted per job, because the price depends on the piece, the paper and the quantity. We show you where the price breaks are before you decide, and postage is charged at USPS rates.
Who it’s for.
Home servicesAuto repairRestaurantsDentists and clinicsReal estateRetail
A good fit if:
- A service business that wins in a radius: pools, brakes, lawns, real estate
- A restaurant or shop whose menus, signage and cards should match
- A past-customer list that deserves more than another email
From our work.
Etch has designed print since 2014, from direct mail and coupon-pack ads to signage and menus. Today every piece we make carries its own QR code or tracked number, so a mailer is judged the same way as an ad: by what it brought in.
Questions we get.
How do you track a postcard?
Each mailer gets its own QR code and landing page, and often its own phone number. Scans, visits, calls and bookings are counted and shown next to your ads, so you can compare cost per lead.
What is Every Door Direct Mail?
A USPS service that delivers a postcard to every address on the mail routes you choose, without buying a mailing list. It is a good fit for businesses that serve a neighborhood.
Is there a minimum run?
Not from us. Printers have their own, and we will tell you where the price breaks are before you decide.
How long does it take?
Design takes one to two weeks. Printing takes three to ten business days depending on the piece and the paper.
Do you handle the mailing?
Yes. List, postage and the drop at the post office.
Can you match the brand we already have?
Yes. Send us what you have and we will match it, or build a simple spec sheet so everything matches from now on.
We design print and direct mail for businesses in Nashville, Brentwood, Franklin, Murfreesboro, Hendersonville, Gallatin, Mt. Juliet, Lebanon, Spring Hill, Columbia, Nolensville, Smyrna, Clarksville, and across Middle Tennessee. Digital marketing in Nashville.
See where your marketing stands.
The free checkup looks at your Google profile, your website, any ads you run and what AI assistants say about you, and sends one page back in two business days.