The Work Book.

  • Websites
  • Email
  • Print
  • Social
  • Marks
  • The Engine
  • Films
  • The Ledger

Eighteen spreads from twelve years of work: three brands built end to end in 2026, the desk that runs the newest of them, and the print, marks and email that came before, for businesses in Middle Tennessee and a few beyond. Every piece went out under a real name. Tap any spread to read it at full size.

Cover: the Etch wordmark on the plate, and the contents of the Work Book, 2014 to 2026 Southaven Homes: the rebuilt website on a laptop, with the crafts, the year and the address The Etch Engine: the dashboard on two screens, and the rule that nothing sends without a yes Apogee: an AI-traded stock desk as a trading terminal, two monitors on a black desk running the Core desk and the Signal room, shown as a showroom on synthetic data Southaven Homes on the record: 424 agents mailed twice a month, 42.6 percent agent opens, 56.8 percent buyer opens Pleasures Boutique: the site concept on a laptop, three stores, a client since 2014 Pleasures print: four coupon ads from the same slot, March 2014, July 2014, February 2019 and February 2025, standing on the page Pleasures email: the journal digest on a phone beside the 2017 gift card Dovetail Lifestyle: the dovetail-joint mark on ink, and the launch site on a laptop Budget Brakes: the September 2026 email on a phone, a weekly email and post for sixteen locations since 2014 China Direct: the closeout catalog as a bound book, four seasonal catalogs, 2016 to 2017 Marks: twelve client logos in a grid, Southaven Homes, Pleasures, Budget Brakes, KHI Corp, China Direct, Bliss, TradeStar, Primitive Nutrition, Dovetail, Legacy K Farm, Restore and Kinwood Kinwood: a half-page ad with four snapshots of patios and pools, the company Ryan owned, 2013 to 2017 The Ledger: three photographs from the entries, one a week with the arithmetic showing Films: the long film of the Engine on a laptop, seven narrated films for the site and YouTube Brands and clients: everyone in the book, in three columns Still Wild: an interactive concept for a cabin-stay brand on a laptop, pick a setting, set the hour, build your own escape The next page: your brand belongs in this book, with the phone number and the address, and the first Etch card

Your brand belongs in this book.

Two sentences about what you need is plenty. We will come back with questions.

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