The studio

Small on purpose.

Etch is two partners in Brentwood, Tennessee. The people you meet are the people who do the work, and the studio never really closes, because we are married.

Two partners. One studio.

Etch started in 2014 as Jessica’s studio: email, print and social for businesses that needed a marketing department and could not hire one. Brakes, pools, gyms, farms, real estate, retail. The work was the writing, the design, the sending and the reporting, and it still is.

Ryan came in from the building side. He runs Southaven Homes, a spec builder in Middle Tennessee, and he builds the systems that run it: the dashboards, the schedules, the reports. In 2026 those two things met. The marketing desk we built for Southaven became the first Etch Engine, and now we build them for clients.

So Etch makes the work, and the machines that keep making it. The order matters. The work comes first.

Jessica Decker
Jessica DeckerDirector & creative leadFounded Etch in 2014. Brand, copy, design, print and the client relationships. The eye every proof passes through.
Ryan Decker
Ryan DeckerPartner, systems & AIBuilder and operator. Designs the dashboards and AI engines, wires up the platforms, and keeps the reports honest.

What we believe

Five things about brands.

Jessica wrote these down for clients years ago. They have not changed, because they keep turning out to be true.

  • Know exactly who you are talking to.

    A fifteen-year-old boy and a fifteen-year-old girl do not hear the same message. Find your audience before you spend a dollar. Sometimes that means two campaigns, not one.

  • Brand for the company you will be in ten years.

    Do not brand for today. Write the mission, the vision and the position, and make decisions against them, especially the hard ones.

  • Find your voice and keep it.

    A consistent voice lets your people carry the brand when you are not in the room. If the documents do not match each other, the service will not either.

  • Do not cheapen it.

    Be what you are: the best low-cost provider, or the best high-end one. The minute you drift toward the other, your customers call you on it.

  • Listen to your customers.

    If nobody is buying, change what you are doing. It is fine to be wrong. It is expensive to be stubborn.

  • And one from the engine room.

    Nothing sends without a human yes. Automation should take the remembering off your plate, never the deciding.

How we work

What working with us is like.

  • You talk to the people doing the workNo account managers. Jessica and Ryan, on the phone and in the proofs.
  • Every proof passes through JessicaEmail, print, post or page, one set of eyes checks it against your brand before you see it.
  • Nothing sends without your yesYou approve every send, and the approval is on record. The engine is built around this rule.
  • Numbers every month, in plain EnglishOne page. What went out, what it did, and what we would change.

Come meet the studio.

A twenty-minute call is enough to know whether we are a fit. Most of the time we can tell you on the call.

Start a projectSee the work