Etch/Services and pricing
Three monthly plans for local businesses, a custom plan for bigger ones, and projects for when you need a website, a brand, an AI audit or a print run. Ad spend is paid straight to Google, Meta and OpenAI, never marked up.
Monthly plans
One channel, done right
$450/month
For a single location starting with paid ads.
Ads, email and social together
$1,500/month
For businesses ready to show up everywhere their customers look.
Every channel, plus the engine
$2,500/month
For businesses that want every dollar working and accounted for.
Bigger and more complex
Quoted for you
For several locations, big budgets or a stack of systems.
Ad spend is paid directly to Google, Meta and OpenAI, never marked up. Plans start with a three-month setup period, then run month to month. Most local businesses start with $500 to $1,500 a month in ad spend.
Projects
$500
Live in 48 hours. Hosting and care from $50 a month
Beautiful, AI-ready sites of up to five pages, with booking, forms and tracking built in.
From $1,500
Names, logos, colors and a written voice
A brand you can build on, from the first question to launch day.
$500
Credited toward implementation
Where AI can save your business time and money, ranked, in two weeks.
Quoted
Per job, every piece tracked like an ad
Postcards, door hangers, signs and menus, with QR codes and tracked numbers.
Every service
Each one has its own page with what is included, how it runs and what it costs. Also from the studio: Customer Reactivation, a sixty-day program to bring back past customers, and the Etch Engine for builders.
Every mailer, sign and card carries a QR code, a tracked number or a landing page, so it is counted next to your ads.
In every plan
A new form, call or message gets a text back with your booking link, any hour of the day.
New headlines, images and audiences drafted from what is working, checked by a person before they run.
Emails and posts drafted from your real products, listings and reviews, then edited and approved.
Google, Facebook, AI ads, email and your website read against each other, with one page every month.
Our monthly plans are $450 (Starter), $1,500 (Growth) and $2,500 (Pro), plus ad spend paid directly to Google and Meta. Most local businesses start with $500 to $1,500 a month in ad spend. Businesses with several locations or a stack of systems get a custom quote.
$500 for an AI-ready website of up to five pages, live in 48 hours, with booking or a quote form, tap-to-call and tracking. Larger sites are quoted, and hosting and care start at $50 a month.
No. You pay Google, Meta and OpenAI directly, and our fee stays the plan price when your budget grows.
Plans start with a three-month setup period, because the first month is spent building and the second learning what works. After that they run month to month.
You do. We work inside your accounts, and if we ever part ways everything stays with you.
It does the slow, repetitive parts fast: texting new leads back, drafting ad and email variations from what is working, pulling every platform's numbers together and writing up the week. A person checks everything before it reaches a customer. For work beyond marketing, see our AI services: an AI audit, implementation and workflow automation.
Our home is Brentwood and most of our clients are in Nashville and Middle Tennessee, where we can meet in person. We take on businesses farther away too.
Two sentences about what needs to change is plenty, or start with the free checkup.