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Your Google profile, website, ads, email and what AI assistants say about you, with the three things to fix first.
Etch/Services and pricing
Digital marketing and AI, priced plainly.
Three monthly plans for local businesses, a custom plan for bigger ones, and projects for when you need a website, a brand, an AI audit or a print run. Ad spend is paid straight to Google, Meta and OpenAI, never marked up.
- Plans from
- $450 a month
- Websites from
- $500
- AI audits from
- $500
Two ways to start
A free look, then a fixed-price first fix.
The first fix
Lead Follow-Up Fix.
$1,500then $300 a month to keep answering
What happens after someone fills in your form or calls after hours: a text back in under a minute with your booking link, one landing page or form put right, and tracking that counts it. Live in two weeks.
Card, PayPal or Venmo, through PayPal. After you pay, pick a time for the setup call.
Monthly plans
Priced by the month.
One channel, done right
Starter.
$450/month
For a single location starting with paid ads.
- Google Ads or Facebook & Instagram ads, managed
- Google Business Profile tune-up and monthly posts
- Every new lead texted back in minutes
- A one-page report every month
Ads, email and social together
Growth.
$1,500/month
For businesses ready to show up everywhere their customers look.
- Google Ads and Facebook & Instagram ads
- Email marketing, two campaigns a month
- Social media, twelve posts a month
- Content drafted by AI from your own data, approved by you
- Your dashboard and the monthly one-page report
Every channel, plus the engine
Pro.
$2,500/month
For businesses that want every dollar working and accounted for.
- Everything in Growth
- AI ads in ChatGPT, and AI visibility
- Retargeting and automatic review requests
- Weekly email
- The Etch Engine, with an AI assistant you can ask
- A monthly strategy call
Bigger and more complex
Custom.
Quoted for you
For several locations, big budgets or a stack of systems.
- Multi-location and franchise marketing
- The Etch Engine built around your systems
- AI implementation across the business
- Quoted after a free checkup
Ad spend is paid directly to Google, Meta and OpenAI, never marked up. Plans start with a three-month setup period, then run month to month. Most local businesses start with $500 to $1,500 a month in ad spend.
Projects
On their own, or with a plan.
Websites.
$500
Live in 48 hours. Hosting and care from $50 a month
Beautiful, AI-ready sites of up to five pages, with booking, forms and tracking built in.
Brand creation.
From $1,500
Names, logos, colors and a written voice
A brand you can build on, from the first question to launch day.
AI business audit.
From $500
Quick Scan $500 · Focus Audit $2,500 · Full audit $6,000
We measure where your team’s hours go and rank what AI should take on by payback. Guaranteed: we find the hours or you don’t pay.
Print.
Quoted
Per job, every piece tracked like an ad
Postcards, door hangers, signs and menus, with QR codes and tracked numbers.
Every service
What’s behind the plans.
Each one has its own page with what is included, how it runs and what it costs. Also from the studio: Customer Reactivation, a sixty-day program to bring back past customers, and the Etch Engine for builders.
Advertising
Websites & brand
Email & social
AI services
- AI business auditWhere your hours go, measured and ranked by payback. From $500, guaranteed.
- AI implementationThe right AI tools, connected, set up and taught to your team.
- AI workflows & automationLead replies, follow-ups and reports that run themselves.
- DashboardsEvery channel, location and dollar on one page, with an AI you can ask.
Every mailer, sign and card carries a QR code, a tracked number or a landing page, so it is counted next to your ads.
In every plan
Where the AI earns its keep.
Leads answered in minutes.
A new form, call or message gets a text back with your booking link, any hour of the day.
Ads tested every week.
New headlines, images and audiences drafted from what is working, checked by a person before they run.
Content from your own data.
Emails and posts drafted from your real products, listings and reviews, then edited and approved.
Every dollar on one page.
Google, Facebook, AI ads, email and your website read against each other, with one page every month.
Questions we get.
How much does digital marketing cost for a small business in Nashville?
Our monthly plans are $450 (Starter), $1,500 (Growth) and $2,500 (Pro), plus ad spend paid directly to Google and Meta. Most local businesses start with $500 to $1,500 a month in ad spend. Businesses with several locations or a stack of systems get a custom quote.
How much does a website cost?
$500 for an AI-ready website of up to five pages, live in 48 hours, with booking or a quote form, tap-to-call and tracking. Larger sites are quoted, and hosting and care start at $50 a month.
Do you mark up ad spend?
No. You pay Google, Meta and OpenAI directly, and our fee stays the plan price when your budget grows.
Is there a long contract?
Plans start with a three-month setup period, because the first month is spent building and the second learning what works. After that they run month to month.
Who owns the ad accounts, the website and the data?
You do. We work inside your accounts, and if we ever part ways everything stays with you.
What does the AI actually do?
It does the slow, repetitive parts fast: texting new leads back, drafting ad and email variations from what is working, pulling every platform's numbers together and writing up the week. A person checks everything before it reaches a customer. For work beyond marketing, see our AI services: an AI audit, implementation and workflow automation.
Do you only work in Nashville?
Our home is Brentwood and most of our clients are in Nashville and Middle Tennessee, where we can meet in person. We take on businesses farther away too.
Ready when you are.
Two sentences about what needs to change is plenty, or start with the free checkup.