Services/Brand creation
A brand you can build on.
A brand is how people recognize you and what they expect before they ever call. We build the whole system: the name if you need one, the logo, colors, type and a written voice, then the website, social and signage that carry it, so everything you put out looks and sounds like the same company.
- From
- $1,500
- Takes
- 4 to 6 weeks
- You own
- Every file
What does brand creation include?
A brand system: the logo and its versions, a color palette, typefaces and how they are used, and a written voice that tells anyone writing for you how you sound. It is the set of decisions that keeps your website, your trucks, your posts and your invoices looking like one business.
For a new business it can include the name. For an established one, it usually starts with what already works and keeps it, rather than starting over.
What’s included.
- Discovery: your audience, competitors, the ten-year view and your position
- Naming, when you need it, with domain and basic trademark searches
- Logo and mark, with versions for screens, social and signage
- Color, type and usage rules on one page
- A written brand voice, with examples of what to say and what not to
- A social kit: avatars, covers and post templates
- Business cards, signage and vehicle graphics
- Launch: the website and profiles updated together
How it runs.
- DiscoverThe five questions we ask every company, answered in one session.
- ConceptThree directions, shown in context: a phone screen, a sign, a post.
- RefineOne direction, pushed until it is right.
- DeliverFiles, rules and the launch itself.
What brand creation costs.
Brand creation starts at $1,500 for a logo, palette, type and voice. Naming, a full brand book and launch materials add to that, and we quote the whole job before work begins. Pair it with a website from $500 and launch both together.
Who it’s for.
New businessesRebrands and refreshesMulti-location businessesBuilders and real estateRestaurants and retailProfessional services
A good fit if:
- A new business that wants to look established on day one
- An established business whose materials no longer match each other
- A website that was built by a cousin in 2016
From our work.
Southaven Homes' brand and site were rebuilt from scratch in 2026: seven plans, live listings, a blog, local pages and forms that land in the owner's inbox, all in one navy, brass and ivory system. Dovetail Lifestyle got a name, a mark and a launch site in one engagement.
Questions we get.
How long does brand creation take?
A logo and brand system takes four to six weeks. Naming adds one to two weeks.
Do we own the files?
Yes. Everything, including the working files.
Can you fix the logo we already have?
Often, yes. Sometimes the honest answer is to start over, and we will tell you which.
Can you build the website too?
Yes. Websites start at $500, and launching the brand and the site together is the cleanest way to do it.
Do you use AI to design logos?
We use AI to explore ideas quickly. The final mark is drawn and refined by a designer, so it is original and works at every size.
We create brands for businesses in Nashville, Brentwood, Franklin, Murfreesboro, Hendersonville, Gallatin, Mt. Juliet, Lebanon, Spring Hill, Columbia, Nolensville, Smyrna, Clarksville, and across Middle Tennessee. Digital marketing in Nashville.
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