Beautiful to people.
Clear to AI.
Ready for what’s next.
A beautiful website.
Live in 48 hours.
Built for AI search.
Your customers now ask ChatGPT and Google’s AI who to call. We build beautiful websites those tools can read, that capture every lead, and that show you what’s working.
No sales calls. No months of back-and-forth. Tell us about your business in ten minutes, and two days later you have a beautiful site that AI search can read, that captures every lead, and that shows you what’s working.
- Hour 0Order in
- Hour 4Design set
- Hour 18Pages built
- Hour 36AI-ready checks
- Hour 48Live on preview
Search has changed. Has your website?
People now ask ChatGPT a question, read Google’s AI answers and compare businesses in a conversation. Your website has to do more than look good. It has to explain, clearly, why your business belongs in the answer.
“Who offers this service near me, and why should I choose them?”
Is your website clear to AI?
Free. Type your address and see what AI tools see, in about 10 seconds.
- Can AI assistants read your pages?
- Does structured data say what you do?
- Do you answer real customer questions?
- Is it fast, secure and built for phones?
Got it. We’ll email your report, with the fixes in plain English, within one business day.
Most small business websites were built for a different internet.
They were made for keyword search and desktop screens. Here’s what changes when we rebuild yours for how people find businesses now.
Designed to impress. Structured to explain.
A website should get you found, win the customer, catch the lead and prove it worked. Here’s everything we put in, and why each piece matters.
Found by AI and search
We write and build every page so ChatGPT, Google’s AI and search engines can read it and understand exactly what you do.
- Answer-first pages and a real FAQ
- Structured data (schema) for your business
- AI crawlers allowed, plus an llms.txt guide
- Titles, descriptions, sitemap and Search Console
Why it matters: more customers now ask AI who to call. It recommends the businesses it can read.
Beautiful on every screen
A custom design that makes your business look like the best choice in town, on the phone in their hand.
- Designed for your business, never a template dump
- Mobile-first, fast, tap-to-call and tap-to-text
- Your logo and photos, or licensed images that fit
- Up to five pages, written for you
Why it matters: people decide in seconds. A dated site sends them to the next result.
Captures every lead
Every way a customer can reach you, in the right place, landing straight in your inbox and on your phone.
- Booking or quote form on every page
- Tap-to-call and tap-to-text buttons
- Each enquiry emailed to you the moment it arrives
- Spam filtering so you only see real people
Why it matters: a beautiful site that doesn’t capture the lead is just a brochure.
Answers in under a minute Add-on
Our speed-to-lead system texts every new enquiry back in under a minute, day or night, with your booking link, and pings you at the same time.
- An instant, friendly text to every lead
- Your booking link right in the message
- A nudge to you if nobody follows up
Why it matters: most jobs go to whoever answers first.
Shows you what’s working Included + Add-on
Simple visit and enquiry counts come with every site. Add your own Etch dashboard to see every call, lead and dollar on one page.
- Included: visits and enquiries from day one
- Add-on: a live dashboard of calls, leads and sources
- Add-on: monthly report of what brought customers in
Why it matters: you should know exactly what your website brings in.
Don’t just have a page. Have an answer.
AI answers quote the business whose website says it plainly. That’s how we write every page: clear about what you do, useful to the person asking, and easy for machines to find.
A few local companies offer same-day AC repair in Franklin. One option:
Clear.Useful.Findable.
Built by the team behind sites that pass.
Etch has designed and run marketing for Tennessee businesses since 2014. Sites we’ve built, run through the same free check:
Scores from our AI check, October 2026. Larger projects shown for design quality; your site is designed for your business.
Three steps. Two days.
- Step 1
Tell us about your business
A few quick questions at checkout, then pay $500 securely with Stripe.
About 3 minutes - Step 2
Send your logo and photos
Upload what you have right after checkout. No photos? We source licensed images that fit.
Right after you pay - Step 3
Meet your new website
It arrives on a private preview link. One round of changes, then it goes live on your domain.
Within 48 hours
An AI-ready website. $500. 48 hours.
website build
A custom, AI-ready website of up to five pages, on a preview link within 48 hours.
Included
- Up to five custom pages, written for you
- AI-ready: answers, schema, llms.txt, AI crawlers welcome
- Mobile-first design with tap-to-call and text
- Booking or quote form to your inbox
- Titles, sitemap and Search Console set up
- Visit and enquiry counts from day one
- One round of changes before launch
- We connect your domain, or help you choose one (the domain is yours, in your name)
Speed to lead
Every new enquiry gets a text back in under a minute, day or night, with your booking link.
Your Etch dashboard
Every call, lead and source on one live page, plus a monthly report of what brought customers in.
Questions, answered.
How do I get my business found on AI?
AI assistants recommend businesses they can read and trust. That means a website with plain answers about what you do and where, structured data that names your business, pages AI crawlers are allowed to read, and consistent details across the web. We build all of that into your site. Honest note: no one can guarantee a spot in an AI answer, and you should be wary of anyone who promises one.
Can you get my business placed in ChatGPT?
No one can promise placement in ChatGPT or any AI model, and anyone who does isn’t being straight with you. What we can do is build your website the way these tools read: clear, structured and open to them. That gives you your best shot.
What exactly do I get for $500?
A custom-designed, AI-ready website of up to five pages (typically home, services, about, answers and contact), built for phones, with a booking or quote form and visit counts from day one. It’s on a preview link within 48 hours. Hosting and care are $50 a month once it’s live on your domain.
I already have a website. Do I start over?
No. Most of our builds start from an existing site. Run it through the free check above, give us the address at checkout, and we bring your words, services, photos and logo over, then you tell us what to add or change. We keep what works, rebuild the rest for AI and phones, and move your domain over when you approve the new site.
When does the 48-hour clock start?
When your payment and your business details are both in. You give us the essentials at checkout, so most builds start the moment you pay. Orders placed after noon on Friday start Monday morning.
Do I need a call or a meeting?
No. You tell us about your business at checkout, we bring over what’s on your current site, and we build. If we have a question, we text you.
Can I ask for changes?
Yes. You get your site on a private preview link, and one round of changes is included before it goes live.
Who pays for the domain?
You do, and it stays in your name. If you have one, we connect it. If you need one, we help you choose it and you buy it from a registrar such as GoDaddy or Namecheap, usually about $15 a year.
Who owns the website?
You do. Your domain, your words and your photos are always yours. Hosting and care keep it fast, secure and up to date, and you can cancel anytime.
Is SEO dead now that people use AI?
No. The same clear, helpful, well-structured pages that rank in search are what AI answers draw from. Good fundamentals serve both.
Make a better first impression. Build for the next search.
Start my website $500 · up to five pages · live in 48 hours · no callsNeed more information? Contact us.
A real person answers, usually within the hour on weekdays.