/* etch. The 48-hour website. A standalone funnel in Etch's colours: dark plate, mint, serif headlines with a mint full stop.
   Layout: one focused path. Hero with a site building itself in 48 "hours", real work, what's included, AI-ready, pick a look,
   how it works, price, answers, one ask. No site navigation, so the only way forward is "Start my website". */
:root{
  --plate:#15181A; --plate2:#1B1F21; --plate3:#22282B; --line:#2C3133; --line2:#3A4144;
  --ink:#F1F3F2; --gray:#A3A7A9; --dim:#7D8385;
  --mint:#84CCBC; --mint2:#A6DCCF; --mint-ink:#0F2B26; --mint-text:#2C8672;
  --paper:#F5F6F4; --paper2:#ECEFEC; --ink-d:#1E2123; --gray-d:#5B6164;
  --display:'Libre Baskerville',Georgia,'Times New Roman',serif;
  --body:'Barlow',system-ui,-apple-system,'Segoe UI',sans-serif;
  --label:'Barlow Condensed','Arial Narrow',sans-serif;
  color-scheme:dark;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--plate);color:var(--ink);font:400 18px/1.6 var(--body);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block;height:auto}
a{color:inherit}
:focus-visible{outline:2px solid var(--mint);outline-offset:3px;border-radius:4px}
.wrap{width:100%;max-width:1200px;margin:0 auto;padding-inline:24px}
.skip{position:absolute;left:-999px;top:0;background:var(--mint);color:var(--mint-ink);padding:10px 14px;z-index:99}
.skip:focus{left:12px;top:12px}

/* type */
.eb{display:inline-flex;align-items:center;gap:12px;font:600 14px/1 var(--label);letter-spacing:.18em;text-transform:uppercase;color:var(--mint)}
.eb::before{content:'';width:28px;height:2px;background:currentColor}
h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-.018em;margin:0;text-wrap:balance}
h1{font-size:clamp(40px,4.4vw,60px);line-height:1.06}
h2{font-size:clamp(32px,4.2vw,52px);line-height:1.08}
h3{font-size:clamp(21px,2vw,25px);line-height:1.2;letter-spacing:-.01em}
.pm{color:var(--mint)}
.lede{font-size:clamp(18px,1.6vw,21px);line-height:1.55;color:var(--gray);max-width:58ch;margin:0}
.light .lede{color:var(--gray-d)}
.small{font-size:14px;color:var(--dim)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;font:600 15px/1 var(--label);letter-spacing:.14em;text-transform:uppercase;
  text-decoration:none;border-radius:4px;padding:19px 26px;border:1.5px solid transparent;cursor:pointer;transition:transform .15s,background .2s,border-color .2s,color .2s}
.btn svg{width:18px;height:18px;flex:none;transition:transform .2s}
.btn--go{background:var(--mint);color:var(--mint-ink)}
.btn--go:hover{background:var(--mint2)}
.btn--go:hover svg{transform:translateX(3px)}
.btn--go:active{transform:translateY(1px)}
.btn--line{color:var(--ink);border-color:var(--line2);background:transparent}
.btn--line:hover{border-color:var(--mint);color:var(--mint)}
.light .btn--line{color:var(--ink-d);border-color:#C9CFCC}
.btn--big{padding:22px 32px;font-size:16px}

/* top bar */
.bar{position:sticky;top:0;z-index:40;background:rgba(21,24,26,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.bar .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;height:72px}
.bar img{height:30px;width:auto}
.bar__tag{font:600 13px/1 var(--label);letter-spacing:.18em;text-transform:uppercase;color:var(--gray)}
.bar .btn{padding:13px 18px;font-size:13px}
@media (max-width:820px){.bar__tag{display:none}}

/* hero */
.hero{position:relative;padding:72px 0 88px;background:
  radial-gradient(900px 560px at 82% 30%,rgba(132,204,188,.13),transparent 62%),
  radial-gradient(700px 500px at 0% 100%,rgba(132,204,188,.06),transparent 60%),var(--plate)}
.hero .wrap{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:60px;align-items:center}
.hero__copy{display:flex;flex-direction:column;gap:26px}
.price{display:flex;flex-wrap:wrap;align-items:center;gap:14px 26px}
.price__big{font:700 clamp(54px,6vw,72px)/1 var(--display);letter-spacing:-.02em}
.price__big sup{font-size:.45em;vertical-align:.95em;margin-right:2px;color:var(--mint)}
.price__note{display:flex;flex-direction:column;gap:4px;padding-left:24px;border-left:2px solid var(--line2);font-size:16px;color:var(--gray);line-height:1.35}
.price__note b{color:var(--ink);font-weight:600}
.ctas{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.trust{display:flex;flex-wrap:wrap;gap:8px 18px;font-size:15px;color:var(--dim)}
.trust span{display:inline-flex;align-items:center;gap:8px}
.trust svg{width:16px;height:16px;color:var(--mint);flex:none}
@media (max-width:980px){.hero .wrap{grid-template-columns:1fr;gap:48px}.hero{padding:48px 0 64px}}

/* the build stage */
.stage{position:relative;padding:40px 30px 0 0}
.stage__win{position:relative;border-radius:14px;overflow:hidden;background:#0E1112;box-shadow:0 40px 90px rgba(0,0,0,.55),0 0 0 1px var(--line2)}
.stage__chrome{display:flex;align-items:center;gap:14px;height:44px;padding:0 16px;background:#1A1E20;border-bottom:1px solid var(--line)}
.stage__chrome .dots{display:flex;gap:7px}.stage__chrome .dots i{width:11px;height:11px;border-radius:50%;background:#3A4144}
.stage__url{flex:1;max-width:300px;display:flex;align-items:center;gap:8px;height:28px;padding:0 14px;border-radius:999px;background:#0F1213;font:500 14px/1 var(--body);color:var(--gray);overflow:hidden;white-space:nowrap}
.stage__url svg{width:13px;height:13px;color:var(--mint);flex:none}
.stage__view{position:relative;aspect-ratio:16/11;overflow:hidden}
.stage__clock{position:absolute;right:0;top:0;z-index:5;width:118px;height:118px;border-radius:50%;background:var(--plate2);box-shadow:0 20px 50px rgba(0,0,0,.5),0 0 0 1px var(--line2);display:grid;place-items:center}
.stage__clock svg{position:absolute;inset:9px;width:100px;height:100px;transform:rotate(-90deg)}
.stage__clock circle{fill:none;stroke-width:7}
.stage__clock .trk{stroke:#2B3134}.stage__clock .arc{stroke:var(--mint);stroke-linecap:round;stroke-dasharray:283;stroke-dashoffset:283;transition:stroke-dashoffset .9s cubic-bezier(.3,.7,.3,1)}
.stage__clock b{display:block;text-align:center;font:700 34px/1 var(--display);letter-spacing:-.02em}
.stage__clock small{display:block;text-align:center;margin-top:4px;font:600 11px/1 var(--label);letter-spacing:.18em;text-transform:uppercase;color:var(--gray)}
.stage__log{list-style:none;margin:18px 0 0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px}
.stage__log li{display:flex;flex-direction:column;gap:9px;font-size:13.5px;line-height:1.3;color:var(--dim);transition:color .4s;padding-top:12px;border-top:2px solid var(--line2)}
.stage__log li.on{border-top-color:var(--mint)}
.stage__log li em{font-style:normal;font:600 11px/1 var(--label);letter-spacing:.14em;text-transform:uppercase;color:var(--dim);display:block;margin-bottom:2px;transition:color .4s}
.stage__log .ck{width:20px;height:20px;border-radius:50%;border:1.5px solid var(--line2);display:grid;place-items:center;transition:background .3s,border-color .3s}
.stage__log .ck svg{width:12px;height:12px;color:var(--mint-ink);opacity:0;transition:opacity .3s}
.stage__log li.on{color:var(--ink)}.stage__log li.on em{color:var(--mint)}
.stage__log li.on .ck{background:var(--mint);border-color:var(--mint)}.stage__log li.on .ck svg{opacity:1}
@media (max-width:620px){.stage{padding:30px 14px 0 0}.stage__clock{width:92px;height:92px;right:-4px;top:-8px}.stage__clock svg{inset:7px;width:78px;height:78px}.stage__clock b{font-size:26px}
  .stage__log{grid-template-columns:1fr 1fr}.stage__log li:last-child{grid-column:span 2}}

/* the mini website inside the stage (themed per business with custom properties) */
.ms{--bg:#F7F3EC;--ink:#1F2A37;--acc:#E07A2E;--soft:#EADFCF;--card:#fff;--hf:var(--display);
  position:absolute;inset:0;background:var(--bg);color:var(--ink);font-family:var(--body);padding:4.2% 5%;display:flex;flex-direction:column;gap:3.4%;transition:opacity .5s}
.ms.fade{opacity:0}
.ms .b{opacity:0;transform:translateY(14px);transition:opacity .55s ease,transform .55s cubic-bezier(.2,.7,.2,1)}
.ms .b.on{opacity:1;transform:none}
.ms-nav{display:flex;align-items:center;gap:4%;font-size:clamp(9px,1.05vw,13px)}
.ms-logo{font:700 1.25em/1 var(--hf);letter-spacing:-.01em;margin-right:auto;white-space:nowrap}
.ms-nav i{display:block;width:9%;height:.5em;border-radius:3px;background:currentColor;opacity:.22}
.ms-btn{display:inline-block;background:var(--acc);color:#fff;border-radius:999px;padding:.6em 1.1em;font-weight:600;white-space:nowrap;font-size:clamp(8px,.95vw,12px);line-height:1}
.ms-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:5%;align-items:center;flex:1.25;min-height:0}
.ms-hero small{display:block;font:600 clamp(7px,.82vw,11px)/1.2 var(--label);letter-spacing:.14em;text-transform:uppercase;color:var(--acc);margin-bottom:.8em}
.ms-hero h4{margin:0 0 .45em;font:700 clamp(15px,2.15vw,28px)/1.08 var(--hf);letter-spacing:-.015em}
.ms-hero p{margin:0 0 1em;font-size:clamp(8px,.9vw,12px);line-height:1.45;opacity:.72}
.ms-img{height:100%;min-height:80px;border-radius:10px;background:var(--art);box-shadow:0 10px 26px rgba(0,0,0,.12)}
.ms-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:3%;flex:.62;min-height:0}
.ms-cards div{background:var(--card);border-radius:8px;padding:7% 8%;box-shadow:0 4px 14px rgba(0,0,0,.06);display:flex;flex-direction:column;gap:6%}
.ms-cards b{font:700 clamp(8px,.95vw,12.5px)/1.15 var(--hf)}
.ms-cards span{display:block;height:.42em;border-radius:3px;background:currentColor;opacity:.14}
.ms-cards span+span{width:72%}
.ms-cards i{display:block;width:22%;aspect-ratio:1;border-radius:50%;background:var(--soft)}
.ms-row{display:grid;grid-template-columns:1.3fr 1fr;gap:4%;flex:.42;min-height:0;align-items:stretch}
.ms-rev{background:var(--soft);border-radius:8px;padding:3% 4%;display:flex;flex-direction:column;justify-content:center;gap:.4em;font-size:clamp(7.5px,.86vw,11.5px);line-height:1.35}
.ms-rev .st{color:var(--acc);letter-spacing:.1em;font-size:1.1em}
.ms-faq{border-radius:8px;padding:3% 4%;border:1px solid rgba(0,0,0,.08);display:flex;flex-direction:column;justify-content:center;gap:.55em;font-size:clamp(7.5px,.86vw,11.5px)}
.ms-faq b{font-weight:600;display:flex;justify-content:space-between}
.ms-faq b::after{content:'+';color:var(--acc)}

/* sections */
section{position:relative}
.sec{padding:112px 0}
.sec--tight{padding:88px 0}
.light{background:var(--paper);color:var(--ink-d)}
.light .eb{color:var(--mint-text)}
.light .pm{color:var(--mint-text)}
.alt{background:var(--plate2)}
.head{display:flex;flex-direction:column;gap:20px;margin-bottom:56px;max-width:760px}
.head--c{margin-inline:auto;text-align:center;align-items:center}
@media (max-width:760px){.sec{padding:76px 0}.sec--tight{padding:64px 0}.head{margin-bottom:40px}}

/* strip under the hero */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--plate2)}
.strip .wrap{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0}
.strip div{padding:26px 22px;border-left:1px solid var(--line);display:flex;flex-direction:column;gap:6px}
.strip div:first-child{border-left:0;padding-left:0}
.strip b{font:700 30px/1 var(--display);letter-spacing:-.02em}
.strip span{font-size:15px;color:var(--gray);line-height:1.35}
@media (max-width:820px){.strip .wrap{grid-template-columns:1fr 1fr}.strip div:nth-child(3){border-left:0;padding-left:0}.strip div{border-top:1px solid var(--line)}.strip div:nth-child(-n+2){border-top:0}}

/* real work */
.work{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:22px}
.work figure{margin:0;background:#E7EAE8;border-radius:14px;overflow:hidden;position:relative}
.work figure:nth-child(1){grid-column:span 7}.work figure:nth-child(2){grid-column:span 5}
.work figure:nth-child(3){grid-column:span 5}.work figure:nth-child(4){grid-column:span 7}
.work img{width:100%;height:100%;object-fit:cover;aspect-ratio:900/720;transition:transform .6s ease}
.work figure:hover img{transform:scale(1.025)}
.work figcaption{position:absolute;left:16px;bottom:16px;display:flex;align-items:center;gap:10px;padding:10px 14px;border-radius:999px;background:rgba(21,24,26,.88);color:var(--ink);font:500 14px/1 var(--body)}
.work figcaption b{font-weight:600}
.work figcaption span{color:var(--gray)}
.work__note{margin-top:22px}
@media (max-width:820px){.work figure{grid-column:span 12!important}}

/* what's included */
.inc{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.inc div{background:var(--plate);padding:32px 30px;display:flex;flex-direction:column;gap:12px}
.inc .ic{width:46px;height:46px;border-radius:12px;display:grid;place-items:center;background:rgba(132,204,188,.12);color:var(--mint)}
.inc .ic svg{width:22px;height:22px}
.inc p{margin:0;color:var(--gray);font-size:16.5px;line-height:1.55}
@media (max-width:900px){.inc{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.inc{grid-template-columns:1fr}}

/* AI-ready */
.ai{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:center}
.chat{background:#fff;color:var(--ink-d);border-radius:16px;box-shadow:0 30px 70px rgba(16,24,22,.16),0 0 0 1px #DCE1DE;overflow:hidden}
.chat__top{display:flex;align-items:center;justify-content:space-between;padding:14px 18px;border-bottom:1px solid #E6E9E7;font:600 14px/1 var(--body)}
.chat__top em{font-style:normal;font:600 11px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:#8A8F91}
.chat__body{padding:20px 20px 22px;display:flex;flex-direction:column;gap:14px}
.chat__q{align-self:flex-end;max-width:84%;background:#EEF1F0;border-radius:18px 18px 4px 18px;padding:12px 16px;font-size:16px;line-height:1.4}
.chat__a{font-size:15.5px;line-height:1.55;color:#2B3033}
.chat__a p{margin:0 0 10px}
.chat__biz{border:1px solid #DCE1DE;border-radius:12px;padding:14px 16px;display:grid;gap:4px}
.chat__biz b{font-size:16px}
.chat__biz span{font-size:14px;color:#5B6164}
.chat__src{display:inline-flex;align-items:center;gap:8px;margin-top:6px;font:600 13px/1 var(--body);color:var(--mint-text)}
.chat__src i{width:18px;height:18px;border-radius:50%;background:#DDF1EC;display:grid;place-items:center;font-style:normal;font-size:10px}
.ticks{list-style:none;padding:0;margin:28px 0 0;display:grid;gap:14px}
.ticks li{display:grid;grid-template-columns:26px 1fr;gap:12px;align-items:start;font-size:17px;line-height:1.5}
.ticks svg{width:22px;height:22px;color:var(--mint-text);margin-top:2px}
.dark .ticks svg{color:var(--mint)}
.honest{margin-top:26px;padding:16px 18px;border-radius:10px;background:var(--paper2);font-size:15px;line-height:1.5;color:var(--gray-d)}
@media (max-width:900px){.ai{grid-template-columns:1fr;gap:44px}}

/* pick a look */
.look{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:56px;align-items:center}
.look__picks{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:30px}
.look__picks button{all:unset;cursor:pointer;display:flex;align-items:center;gap:14px;padding:16px 18px;border-radius:12px;border:1.5px solid var(--line2);transition:border-color .2s,background .2s}
.look__picks button:hover{border-color:var(--mint)}
.look__picks button:focus-visible{outline:2px solid var(--mint);outline-offset:3px}
.look__picks button[aria-pressed="true"]{border-color:var(--mint);background:rgba(132,204,188,.08)}
.look__picks .sw{width:38px;height:38px;border-radius:10px;flex:none;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12)}
.look__picks b{display:block;font:600 16px/1.2 var(--body)}
.look__picks small{display:block;font-size:13.5px;color:var(--gray);margin-top:3px}
.look__view{position:relative;border-radius:14px;overflow:hidden;box-shadow:0 40px 90px rgba(0,0,0,.5),0 0 0 1px var(--line2);aspect-ratio:16/11;background:#0E1112}
.look__view .ms{padding:5% 6%}
@media (max-width:900px){.look{grid-template-columns:1fr;gap:40px}}

/* how it works */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;counter-reset:s}
.steps li{list-style:none;position:relative;padding:30px 28px 32px;border-radius:14px;background:#fff;box-shadow:0 1px 0 #E2E6E3,0 18px 40px rgba(16,24,22,.06);display:flex;flex-direction:column;gap:12px}
.steps .n{font:700 15px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:var(--mint-text)}
.steps p{margin:0;color:var(--gray-d);font-size:16.5px}
.steps .when{margin-top:auto;padding-top:14px;border-top:1px solid #E6E9E7;font:600 13px/1 var(--label);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-d)}
@media (max-width:900px){.steps{grid-template-columns:1fr}}
ol.steps{padding:0;margin:0}

/* speed to lead */
.stl{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:64px;align-items:center}
.phone{position:relative;width:min(330px,100%);margin-inline:auto;aspect-ratio:9/18.5;border-radius:44px;background:#0A0C0D;padding:11px;box-shadow:0 40px 90px rgba(0,0,0,.55),inset 0 0 0 1.5px var(--line2)}
.phone__s{position:relative;height:100%;border-radius:34px;background:#fff;overflow:hidden;color:#1E2123;display:flex;flex-direction:column}
.phone__notch{position:absolute;top:10px;left:50%;width:92px;margin-left:-46px;height:26px;border-radius:14px;background:#0A0C0D}
.phone__h{padding:50px 16px 12px;text-align:center;border-bottom:1px solid #ECEFEE}
.phone__h i{display:grid;place-items:center;width:46px;height:46px;margin:0 auto 6px;border-radius:50%;background:#E3F2EE;color:#2C8672;font:700 17px/1 var(--body);font-style:normal}
.phone__h b{display:block;font:600 15px/1.2 var(--body)}
.phone__h small{font-size:12px;color:#8A8E90}
.phone__t{padding:14px 12px;display:flex;flex-direction:column;gap:9px}
.bub{max-width:86%;border-radius:18px;padding:10px 13px;font-size:14px;line-height:1.38}
.bub.in{background:#EEF1F0;border-bottom-left-radius:5px}
.bub.out{align-self:flex-end;background:var(--mint);color:var(--mint-ink);border-bottom-right-radius:5px}
.bub u{font-weight:600}
.meta{font-size:11px;color:#8A8E90;align-self:center}
.meta.r{align-self:flex-end}
.pill58{position:absolute;left:-26px;bottom:22%;display:flex;align-items:center;gap:10px;padding:10px 18px 10px 10px;border-radius:999px;background:var(--mint);color:var(--mint-ink);font:600 16px/1 var(--body);box-shadow:0 18px 40px rgba(0,0,0,.45)}
.pill58 span{width:34px;height:34px;border-radius:50%;background:rgba(15,43,38,.14);display:grid;place-items:center}
.pill58 svg{width:18px;height:18px}
@media (max-width:900px){.stl{grid-template-columns:1fr;gap:48px}.pill58{left:0}}

/* the price card */
.deal{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:0;border-radius:18px;overflow:hidden;box-shadow:0 0 0 1px var(--line2),0 50px 100px rgba(0,0,0,.45)}
.deal__l{padding:52px 48px;background:linear-gradient(160deg,#1F2629,#15181A 70%);display:flex;flex-direction:column;gap:22px}
.deal__price{display:flex;align-items:flex-end;gap:16px}
.deal__price b{font:700 92px/.9 var(--display);letter-spacing:-.03em}
.deal__price b sup{font-size:.4em;vertical-align:1.1em;color:var(--mint)}
.deal__price span{font-size:17px;color:var(--gray);line-height:1.3;padding-bottom:10px}
.deal__then{padding:16px 18px;border-radius:12px;background:rgba(132,204,188,.08);border:1px solid rgba(132,204,188,.25);font-size:16px;line-height:1.45;color:var(--ink)}
.deal__then b{color:var(--mint)}
.deal__r{padding:48px;background:var(--plate2);border-left:1px solid var(--line)}
.deal__r h3{font:600 15px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:var(--gray);margin-bottom:20px}
.deal__r ul{list-style:none;padding:0;margin:0;display:grid;gap:13px}
.deal__r li{display:grid;grid-template-columns:24px 1fr;gap:12px;font-size:17px;line-height:1.45}
.deal__r li svg{width:20px;height:20px;color:var(--mint);margin-top:3px}
.deal__r li span{color:var(--gray)}
@media (max-width:900px){.deal{grid-template-columns:1fr}.deal__l,.deal__r{padding:36px 28px}.deal__r{border-left:0;border-top:1px solid var(--line)}.deal__price b{font-size:76px}}

/* answers */
.faq{max-width:860px;margin:0 auto;border-top:1px solid #DCE1DE}
.faq details{border-bottom:1px solid #DCE1DE}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:24px 0;font:700 clamp(18px,1.8vw,21px)/1.3 var(--display);letter-spacing:-.01em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'';flex:none;width:30px;height:30px;border-radius:50%;background:#E6EBE8 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%232C8672' stroke-width='2.4' stroke-linecap='round'%3E%3Cpath d='M12 6v12M6 12h12'/%3E%3C/svg%3E") center/16px no-repeat;transition:transform .25s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin:0 0 24px;max-width:70ch;color:var(--gray-d);font-size:17px;line-height:1.6}

/* the last ask */
.ask{padding:120px 0;text-align:center;background:radial-gradient(800px 420px at 50% 0%,rgba(132,204,188,.16),transparent 65%),var(--plate)}
.ask .wrap{display:flex;flex-direction:column;align-items:center;gap:26px}
.ask h2{font-size:clamp(36px,4.8vw,60px);max-width:22ch}

/* contact, low on the page */
.contact{border-top:1px solid var(--line);padding:44px 0}
.contact .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px 40px}
.contact h3{font-size:22px}
.contact p{margin:6px 0 0;color:var(--gray);font-size:16px}
.contact__ways{display:flex;flex-wrap:wrap;gap:12px}
.contact__ways a{display:inline-flex;align-items:center;gap:10px;padding:14px 18px;border-radius:999px;border:1px solid var(--line2);text-decoration:none;font:500 16px/1 var(--body);transition:border-color .2s,color .2s}
.contact__ways a:hover{border-color:var(--mint);color:var(--mint)}
.contact__ways svg{width:17px;height:17px;color:var(--mint)}

/* footer */
.foot{border-top:1px solid var(--line);padding:30px 0 40px;font-size:14px;color:var(--dim)}
.foot .wrap{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center;justify-content:space-between}
.foot img{height:24px;width:auto}
.foot nav{display:flex;gap:20px}
.foot a{color:var(--gray);text-decoration:none}.foot a:hover{color:var(--mint)}

/* sticky ask on phones */
.mob{position:fixed;left:0;right:0;bottom:0;z-index:50;display:none;align-items:center;justify-content:space-between;gap:12px;padding:12px 16px calc(12px + env(safe-area-inset-bottom,0px));background:rgba(21,24,26,.94);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .3s}
.mob.show{transform:none}
.mob b{font:700 22px/1 var(--display)}.mob small{display:block;font-size:12.5px;color:var(--gray);margin-top:3px}
.mob .btn{padding:15px 18px;font-size:13px}
@media (max-width:760px){.mob{display:flex}body{padding-bottom:76px}}

/* reveal on scroll: visible at rest, a gentle lift when it arrives */
@media (prefers-reduced-motion:no-preference){.rv{transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}.rv.pre{opacity:0;transform:translateY(22px)}}

/* ---------- checkout + after-payment pages ---------- */
.co{padding:64px 0 96px;background:radial-gradient(900px 500px at 80% 0%,rgba(132,204,188,.1),transparent 60%),var(--plate)}
.co .wrap{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:48px;align-items:start}
.co h1{font-size:clamp(36px,4.6vw,56px)}
.co__steps{list-style:none;padding:0;margin:30px 0 0;display:grid;gap:0;border-left:2px solid var(--line2)}
.co__steps li{position:relative;padding:0 0 26px 28px}
.co__steps li::before{content:'';position:absolute;left:-7px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--plate);border:2px solid var(--mint)}
.co__steps li.now::before{background:var(--mint)}
.co__steps b{display:block;font-size:18px;font-weight:600}
.co__steps span{color:var(--gray);font-size:16px}
.order{position:sticky;top:96px;border-radius:18px;background:var(--plate2);box-shadow:0 0 0 1px var(--line2),0 40px 90px rgba(0,0,0,.45);overflow:hidden}
.order__h{padding:26px 28px;border-bottom:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:16px}
.order__h b{font:700 22px/1.2 var(--display)}
.order__h span{font:600 12px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:var(--mint);background:rgba(132,204,188,.12);padding:7px 10px;border-radius:999px;white-space:nowrap}
.order__rows{padding:8px 28px}
.order__row{display:flex;justify-content:space-between;gap:16px;padding:16px 0;border-bottom:1px solid var(--line);font-size:16.5px}
.order__row span{color:var(--gray)}
.order__row b{font-weight:600;white-space:nowrap}
.order__row:last-child{border-bottom:0}
.order__total{display:flex;justify-content:space-between;align-items:baseline;padding:20px 28px;background:#171B1D;border-top:1px solid var(--line)}
.order__total span{font:600 13px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:var(--gray)}
.order__total b{font:700 40px/1 var(--display);letter-spacing:-.02em}
.order__pay{padding:24px 28px 28px;display:grid;gap:14px}
.order__pay .btn{width:100%}
.order__safe{display:flex;align-items:center;justify-content:center;gap:8px;font-size:13.5px;color:var(--dim)}
.order__safe svg{width:15px;height:15px;color:var(--mint)}
.order__off{display:none;padding:14px 16px;border-radius:10px;background:rgba(229,185,127,.1);border:1px solid rgba(229,185,127,.35);color:#E5B97F;font-size:14.5px;line-height:1.45}
.order.offline .order__off{display:block}
.order.offline .order__pay .btn--go{opacity:.45;pointer-events:none}
@media (max-width:900px){.co .wrap{grid-template-columns:1fr}.order{position:relative;top:auto}}

.form{display:grid;gap:22px;margin-top:34px}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form label,.form legend{display:block;font:600 14px/1.2 var(--label);letter-spacing:.12em;text-transform:uppercase;color:var(--gray);margin-bottom:9px}
.form label i,.form legend i{font-style:normal;color:var(--mint)}
.form input[type=text],.form input[type=email],.form input[type=tel],.form input[type=url],.form textarea,.form select{width:100%;font:400 17px/1.4 var(--body);color:var(--ink);background:#101315;border:1.5px solid var(--line2);border-radius:8px;padding:14px 15px;transition:border-color .2s}
.form textarea{min-height:110px;resize:vertical}
.form input:focus,.form textarea:focus,.form select:focus{outline:none;border-color:var(--mint)}
.form fieldset{border:0;padding:0;margin:0}
.form .chips{display:flex;flex-wrap:wrap;gap:10px}
.form .chips label{all:unset;cursor:pointer}
.form .chips input{position:absolute;opacity:0;pointer-events:none}
.form .chips span{display:inline-flex;align-items:center;gap:8px;padding:11px 15px;border-radius:999px;border:1.5px solid var(--line2);font:500 15.5px/1 var(--body);color:var(--ink);transition:border-color .2s,background .2s}
.form .chips input:checked+span{border-color:var(--mint);background:rgba(132,204,188,.12)}
.form .chips input:focus-visible+span{outline:2px solid var(--mint);outline-offset:2px}
.form .hint{margin:8px 0 0;font-size:14px;color:var(--dim)}
.form .hp{position:absolute;left:-9999px}
.form input[type=file]{font:400 15px/1.4 var(--body);color:var(--gray)}
@media (max-width:640px){.form .row{grid-template-columns:1fr}}
.card{border-radius:16px;background:var(--plate2);box-shadow:0 0 0 1px var(--line2);padding:30px}
.done{max-width:780px;margin:0 auto;text-align:center;display:flex;flex-direction:column;align-items:center;gap:24px}
.done .big{width:84px;height:84px;border-radius:50%;background:var(--mint);color:var(--mint-ink);display:grid;place-items:center}
.done .big svg{width:40px;height:40px}

/* checkout add-ons and the text consent (11 Oct 2026) */
.form .addon{display:flex;margin:0;font:400 15px/1.45 var(--body);color:var(--gray);gap:14px;align-items:flex-start;padding:16px 18px;border-radius:12px;border:1.5px solid var(--line2);cursor:pointer;text-transform:none;letter-spacing:0;transition:border-color .2s,background .2s}
.form .addon:hover{border-color:var(--mint)}
.form .addon:has(input:checked){border-color:var(--mint);background:rgba(132,204,188,.07)}
.form .addon input{margin-top:3px;width:18px;height:18px;flex:none;accent-color:#84CCBC}
.form .addon b{display:block;font:600 16.5px/1.3 var(--body);color:var(--ink)}
.form .addon b em{font-style:normal;font-weight:600;font-size:13.5px;color:var(--mint);margin-left:6px;white-space:nowrap}
.form .addon small{display:block;font:400 14.5px/1.45 var(--body);color:var(--gray);margin-top:4px}
.form .consent{display:flex;margin:0;gap:12px;align-items:flex-start;text-transform:none;letter-spacing:0;font:400 14.5px/1.5 var(--body);color:var(--gray)}
.form .consent input{margin-top:3px;width:18px;height:18px;flex:none;accent-color:#84CCBC}
.form .consent b{color:var(--ink);font-weight:600}
.form .consent a{color:var(--mint)}
.order__month{display:flex;justify-content:space-between;align-items:baseline;padding:14px 28px;border-top:1px solid var(--line);font-size:15px;color:var(--gray)}
.order__month b{color:var(--ink);font-weight:600;font-variant-numeric:tabular-nums}
.order__add[hidden]{display:none}

/* ---------- AI angle (v2): italic accent, feature strip, the checker, old vs new, the system, answer band, proof, add-ons, slots ---------- */
h1 em,h2 em{font-style:italic;font-weight:400;color:var(--mint)}
.light h1 em,.light h2 em{color:var(--mint-text)}
.feat{background:var(--mint);color:var(--mint-ink)}
.feat .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px 28px;padding-block:16px;font:600 14px/1.2 var(--label);letter-spacing:.16em;text-transform:uppercase}
.feat span{display:inline-flex;align-items:center;gap:10px}
.feat svg{width:16px;height:16px}
.q-box{display:flex;gap:16px;align-items:flex-start;margin-top:30px;padding:20px 22px;border-radius:14px;background:#fff;box-shadow:0 1px 0 #E2E6E3,0 18px 40px rgba(16,24,22,.07)}
.q-box i{flex:none;width:38px;height:38px;border-radius:50%;background:#DDF1EC;color:var(--mint-text);display:grid;place-items:center;font:700 19px/1 var(--display);font-style:normal}
.q-box p{margin:0;font:italic 400 19px/1.45 var(--display);color:var(--ink-d)}
.q-list{margin-top:14px;padding:18px 22px;border-radius:14px;background:var(--paper2);font-size:16px;color:var(--gray-d)}
.q-list b{display:block;margin-bottom:6px;font:600 13px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:var(--mint-text)}
.hook{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:start}
@media (max-width:900px){.hook{grid-template-columns:1fr;gap:40px}}

/* the checker */
.chk{border-radius:18px;background:var(--plate);color:var(--ink);box-shadow:0 40px 90px rgba(16,24,22,.25),0 0 0 1px var(--line2);overflow:hidden}
.chk__top{padding:26px 26px 22px;border-bottom:1px solid var(--line)}
.chk__top h3{font-size:24px}
.chk__top p{margin:8px 0 0;color:var(--gray);font-size:15.5px}
.chk form{display:flex;gap:10px;margin-top:18px}
.chk input{flex:1;min-width:0;font:400 17px/1.4 var(--body);color:var(--ink);background:#101315;border:1.5px solid var(--line2);border-radius:8px;padding:15px 16px}
.chk input:focus{outline:none;border-color:var(--mint)}
.chk form .btn{flex:none;padding:15px 20px}
.chk__body{padding:22px 26px 26px;display:grid;gap:16px}
.chk__idle ul{margin:0;padding:0;display:grid;gap:11px;list-style:none}
.chk__idle li{display:flex;gap:12px;align-items:center;color:var(--gray);font-size:15.5px}
.chk__idle svg{width:18px;height:18px;color:var(--mint);flex:none}
.chk__res{display:none;gap:18px}
.chk.done .chk__res{display:grid}
.chk.done .chk__idle,.chk.busy .chk__idle{display:none}
.chk__score{display:flex;align-items:center;gap:20px}
.ring{position:relative;width:96px;height:96px;flex:none}
.ring svg{width:96px;height:96px;transform:rotate(-90deg)}
.ring circle{fill:none;stroke-width:9}
.ring .t{stroke:#2B3134}
.ring .a{stroke:var(--mint);stroke-linecap:round;stroke-dasharray:264;stroke-dashoffset:264;transition:stroke-dashoffset 1s cubic-bezier(.3,.7,.3,1)}
.ring b{position:absolute;inset:0;display:grid;place-items:center;font:700 30px/1 var(--display)}
.chk__score h4{margin:0;font:700 22px/1.2 var(--display)}
.chk__score p{margin:4px 0 0;color:var(--gray);font-size:15px;word-break:break-all}
.chk__list{list-style:none;margin:0;padding:0;display:grid;max-height:330px;overflow:auto;border-top:1px solid var(--line)}
.chk__list li{display:grid;grid-template-columns:24px 1fr;gap:12px;padding:12px 2px;border-bottom:1px solid var(--line)}
.chk__list .y,.chk__list .n,.chk__list .w{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;margin-top:1px}
.chk__list .y{background:var(--mint);color:var(--mint-ink)}
.chk__list .n{background:#4A2B2B;color:#F2A7A7}
.chk__list .w{background:#4A3E22;color:#E5B97F}
.chk__list svg{width:13px;height:13px}
.chk__list b{display:block;font-size:15.5px;font-weight:600}
.chk__list span{display:block;font-size:14px;color:var(--gray);line-height:1.45;margin-top:2px}
.chk__fix{display:grid;gap:12px;padding:18px;border-radius:12px;background:rgba(132,204,188,.08);border:1px solid rgba(132,204,188,.25)}
.chk__fix p{margin:0;font-size:15.5px;line-height:1.45}
.chk__fix .btn{width:100%}
.chk__mail{display:flex;gap:8px}
.chk__mail input{padding:12px 14px;font-size:15px}
.chk__mail .btn{padding:12px 16px;font-size:12.5px}
.chk__sent{display:none;font-size:14.5px;color:var(--mint)}
.chk.sent .chk__mail{display:none}
.chk.sent .chk__sent{display:block}
.chk__err{display:none;padding:12px 14px;border-radius:10px;background:rgba(229,185,127,.1);border:1px solid rgba(229,185,127,.35);color:#E5B97F;font-size:15px}
.chk.err .chk__err{display:block}
.chk__busy{display:none;align-items:center;gap:12px;color:var(--gray);font-size:15px}
.chk.busy .chk__busy{display:flex}
.chk.busy form .btn{opacity:.6;pointer-events:none}
.spin{width:20px;height:20px;border-radius:50%;border:2.5px solid var(--line2);border-top-color:var(--mint);animation:sp 1s linear infinite}
@keyframes sp{to{transform:rotate(360deg)}}
@media (max-width:520px){.chk form,.chk__mail{flex-direction:column}}

/* old vs new */
.vs{border-radius:16px;overflow:hidden;box-shadow:0 0 0 1px var(--line2)}
.vs__row{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr) minmax(0,1fr);border-top:1px solid var(--line)}
.vs__row:first-child{border-top:0}
.vs__row>div{padding:17px 22px;font-size:16px;line-height:1.4}
.vs__row>div:first-child{font-weight:600}
.vs__row>div:nth-child(2){color:var(--dim);background:rgba(255,255,255,.015)}
.vs__row>div:nth-child(3){background:rgba(132,204,188,.07);color:var(--ink)}
.vs__h>div{font:600 13px/1.2 var(--label)!important;letter-spacing:.16em;text-transform:uppercase;color:var(--gray)}
.vs__h>div:nth-child(3){color:var(--mint)!important}
.vs__row svg{width:15px;height:15px;vertical-align:-2px;margin-right:8px}
.vs__row>div:nth-child(2) svg{color:#C97B7B}
.vs__row>div:nth-child(3) svg{color:var(--mint)}
@media (max-width:700px){.vs__row{grid-template-columns:1fr 1fr}.vs__row>div:first-child{grid-column:span 2;padding-bottom:4px}.vs__h>div:first-child{display:none}}

/* the system: everything we build in */
.sys{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:#DCE1DE;border-radius:16px;overflow:hidden;box-shadow:0 0 0 1px #DCE1DE}
.sys>div{background:#fff;padding:32px 32px 30px;display:flex;flex-direction:column;gap:10px}
.sys .n{font:600 13px/1 var(--label);letter-spacing:.16em;text-transform:uppercase;color:var(--mint-text)}
.sys h3{display:flex;flex-wrap:wrap;align-items:center;gap:10px}
.sys p{margin:0;color:var(--gray-d);font-size:16.5px}
.sys ul{margin:6px 0 0;padding:0;list-style:none;display:grid;gap:7px}
.sys li{display:grid;grid-template-columns:18px 1fr;gap:10px;font-size:15.5px;color:var(--ink-d)}
.sys li svg{width:16px;height:16px;color:var(--mint-text);margin-top:3px}
.sys .why{margin-top:auto;padding-top:14px;border-top:1px solid #E6E9E7;font-size:14.5px;color:var(--gray-d)}
.sys .why b{color:var(--ink-d)}
.tag{display:inline-block;font:600 11.5px/1 var(--label);letter-spacing:.14em;text-transform:uppercase;padding:6px 9px;border-radius:999px;background:#DDF1EC;color:#1F6F5E}
.tag.add{background:#FBEBD7;color:#8A4F12}
.sys>div.wide{grid-column:span 2}
@media (max-width:820px){.sys{grid-template-columns:1fr}.sys>div.wide{grid-column:auto}}

/* answer band */
.answer{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:center}
.answer__big{font:700 clamp(54px,7vw,92px)/.98 var(--display);letter-spacing:-.025em;margin:0}
.answer__big span{display:block}
.answer__big span:nth-child(2){color:var(--mint)}
.answer__big span:nth-child(3){font-style:italic;font-weight:400}
@media (max-width:900px){.answer{grid-template-columns:1fr;gap:40px}}

/* proof scores */
.scores{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.scores span{display:inline-flex;align-items:center;gap:10px;padding:8px 16px 8px 8px;border-radius:999px;background:#fff;box-shadow:0 0 0 1px #DCE1DE;font-size:15px;color:var(--ink-d)}
.scores b{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:#DDF1EC;color:#1F6F5E;font:700 15px/1 var(--display)}

/* slots + add-ons */
.slots{display:inline-flex;align-items:center;gap:10px;padding:9px 14px;border-radius:999px;background:rgba(132,204,188,.1);border:1px solid rgba(132,204,188,.3);font:500 14.5px/1 var(--body);color:var(--ink)}
.slots i{width:9px;height:9px;border-radius:50%;background:var(--mint);box-shadow:0 0 0 4px rgba(132,204,188,.2)}
.slots[hidden]{display:none}
.light .slots{color:var(--ink-d);background:#DDF1EC;border-color:#BFE3DB}
.addons{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin-top:24px}
.addons>div{display:grid;grid-template-columns:48px 1fr;gap:16px;padding:24px;border-radius:14px;background:var(--plate2);box-shadow:0 0 0 1px var(--line2)}
.addons .ic{width:48px;height:48px;border-radius:12px;display:grid;place-items:center;background:rgba(132,204,188,.12);color:var(--mint)}
.addons .ic svg{width:22px;height:22px}
.addons h3{font-size:20px}
.addons p{margin:6px 0 0;color:var(--gray);font-size:15.5px}
.addons em{font-style:normal;font:600 12px/1 var(--label);letter-spacing:.14em;text-transform:uppercase;color:#E5B97F}
@media (max-width:760px){.addons{grid-template-columns:1fr}}

/* steps on a dark band */
.steps--dark li{background:var(--plate2);box-shadow:0 0 0 1px var(--line2)}
.steps--dark .n{color:var(--mint)}
.steps--dark p{color:var(--gray)}
.steps--dark .when{color:var(--ink);border-top-color:var(--line)}

/* hero headline: one phrase per line */
.hero h1{font-size:clamp(38px,3.7vw,54px);line-height:1.08}
.hero .wrap{grid-template-columns:minmax(0,1.02fr) minmax(0,.98fr)}

/* split test: ?angle=speed swaps the hero to the 48-hour headline (set in <head> before paint) */
html:not([data-angle="speed"]) .ang-speed,html[data-angle="speed"] .ang-ai{display:none!important}

/* two studio shots: equal columns, so neither picture is cropped (the 7/5 split cut the Budget Brakes laptop and phone) */
.work figure:nth-child(1),.work figure:nth-child(2){grid-column:span 6}

/* the "How AI picks a business" reel, looping in the answer section (11 Oct 2026) */
.reelbox{margin:0;display:grid;justify-items:center;gap:16px}
.reelbox__phone{width:min(100%,340px);padding:10px;border-radius:34px;background:#0B0D0E;box-shadow:0 0 0 1px var(--line2),0 40px 90px rgba(0,0,0,.5)}
.reel{display:block;width:100%;height:auto;aspect-ratio:9/16;border-radius:26px;background:#15181A}
.reelbox figcaption{display:grid;justify-items:center;gap:4px;text-align:center}
.reelbox figcaption b{font:600 16px/1.3 var(--body);color:var(--ink)}
.reelbox figcaption span{font:600 12px/1 var(--label);letter-spacing:.14em;text-transform:uppercase;color:var(--gray)}